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Genesis Articles
This section contains articles written by members of the Genesis team. We hope you find them both useful and interesting.


Viewing: 1 to 17 of 17
Braveheart 2
Lessons to be learned from the past
Date:  3|6|2008
A Good Corporate Body - or a Winning Organisation
Date:  30|4|2008
Lessons From Memento by Kevin Parker
An insight into the film Memento including views on how it resonates with NLP writings and the author.
Date:  8|8|2006
Presentation by Alistair Gray to the Commonwealth International Sports Conference, March 2006 Melbourne, Australia
Alistair Gray looks at corporate leadership in sport in his presentation to the Commonwealth International Sports Conference in Melbourne, Australia.
Author:  Alistair Gray
Date:  3|4|2006
The Strategic Direction of the eircom League
A white paper on the structure of the eircom league
Date:  21|10|2005
Conclusions to the Structural Review of the FA
The conclusions and recommendations to the Structural Review of the FA recently undertaken by Genesis
Date:  21|10|2005
Structural Review of the FA & Comparator Organisations
A structural review of the FA and other comparator organisations recently undertaken by Genesis
Date:  21|10|2005
The New Age of Strategic Management
To e or not to e? Is that the question?
Author:  Alistair Gray
Leading Innovation in UK Banking
The UK financial services industry has experienced a period of major restructuring and expansion over the last decade...
Author:  Brian Mooney
One More Time – How do You Motivate Employees?
Frederick Hertzberg, who first wrote about motivation in his book ‘Work and the Nature Of Man’ in the sixties, recently re-visited his thinking in an excellent article in Harvard Business Review Special Issue in January
Author:  Kevin Parker
The Origin of Business Leadership
Three vital stages in the evolution of becoming a market leader
Author:  Alistair Gray
Pharma Futures: New Scenarios for 2010
Genesis publishes scenarios for Pharmaceuticals and Speciality Chemicals for the Northern Way
Author:  Steve Galloway
Branding in the Emotional Economy
Successful brands which will succeed in the new emotional economy will instinctively understand their subliminal relationships with customers and consumers
Author:  Lynn McHattie
Corporate Leadership - the Reality of Modernisation
The way ahead for sporting organisations and their leaders
Author:  Alistair Gray
Good to Great - Inside the Black Box
So let’s look inside the ‘black box’. Here are the key features of the ‘Good to Great’. They are the factors that systematically distinguished these winners from those who have never won such recognition.
Author:  Alistair Gray
The Strategic Lift Off Formula: E=MC
We all know the world is changing faster and as a result our response to change must be faster and more agile. No longer is it sensible to view the future as a straight-line one choice scenario...
Author:  Alistair Gray
Eircom League
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