Brian is a Director of Genesis and leads many of Genesis' engagements with leading sports organizations including the IRFU, Football Association of Ireland, The Football Association, and the International Cricket Council. He also advises leading Irish and international businesses on strategy and performance. Brian has led numerous assignments with clients in a diverse range of industry sectors, including Food and Drink, Enterprise Development, Health, Financial Services, Software, Technology, Sport and Leisure and Utilities.

Brian holds a BSc in Computer Applications from DCU, a Diploma in International Marketing and an International MBA. Brian is also an IRFU National Panel referee and a current selector for the Irish Cricket team in his spare time.