James is a Director of Genesis Partnerships which is a new division within Genesis Culture, Sport & Lifestyle. He is an experienced sponsorship and brand planning consultant having previously worked at Brunswick, Octagon and MindShare.

James has specialised in a variety of sponsorship sectors including - sport, broadcast, arts and corporate social responsibility and he has worked with a diverse range of sponsors and rights holders including: - Sony PlayStation, Ford, Lloyds TSB, Zurich, Manchester Utd, FIFA, Department of Health, NSPCC, Volvo, Kellogg's, Media Partners and Historic Royal Palaces.