Based in London, Dublin and Glasgow. Genesis Partnerships provides rights holders and corporate sponsors the gateway to make informed partnership marketing decisions. We provide evidence based solutions to give corporate sponsors and property rights holders valuable strategic insights and direction.  

Our strategic counsel can show brands how to fully utilise their sponsorship planning and implementation to improve brand profile and provide effective returns on sponsorship investment. We also guide rights holders towards robust rights package solutions, and ensure that rights holders will develop sponsorship and marketing decisions that will generate incremental revenue.  

Genesis Partnerships services include:-

• Rights holder sponsorship value assessment
• Rights portfolio optimisation / rights delivery assessment
• Brand sponsorship programme auditing
• Sponsorship communications
• Consumer insight and research
• Brand planning and management
• Partnership negotiation and brokerage
• Public / private sector relationship management